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[Slashdot] Traffic reports and advertising

In a Slashdot article titled (Mis)Tracking Web Traffic, I made this post titled General traffic figures are useless.:

I’m not sure it matters. I advertise my own businesses on the web, and I accept advertising on my sites. I’ve sold numerous ads just for my site for repeat customers who realize I give them more than they pay out of supporting my site. I support some sites repeatedly because those sites make me a profit for what I invest.

If you’re a big company, you gauge your profits NOT on what others say but what you actually witness through numbers paid and profits made. If you don’t make a profit, the traffic reports mean NOTHING. If you make MORE profits than you were expecting, the traffic reports mean NOTHING.

Read this entire article at the Be The Boss site.